EVEN THE BEST IDEAS ARE
WORTHLESS WITHOUT
EVEN THE BEST IDEAS ARE WORTHLESS WITHOUT
EVEN THE BEST IDEAS ARE
WORTHLESS WITHOUT
EXECUTION
EXECUTION
EXECUTION
About
About
About
Turning vision into execution
Turning vision into execution
Turning vision into execution
Hi, I'm Najwa Boumelhem and I love turning ambiguous problems into simple solutions.
With an engineering background and a career in marketing strategy and design, I leverage technical depth, business sense, and creative thinking to lead cross-functional projects, build solutions, and deliver measurable results.
After 5+ years in startups, I thrive on speed, focus under pressure, and take ownership over outcomes.
Hi, I'm Najwa Boumelhem and I love turning ambiguous problems into simple solutions.
With an engineering background and a career in marketing strategy and design, I leverage technical depth, business sense, and creative thinking to lead cross-functional projects, build solutions, and deliver measurable results.
After 5+ years in startups, I thrive on speed, focus under pressure, and take ownership over outcomes.
Hi, I'm Najwa Boumelhem and I love turning ambiguous problems into simple solutions.
With an engineering background and a career in marketing strategy and design, I leverage technical depth, business sense, and creative thinking to lead cross-functional projects, build solutions, and deliver measurable results.
After 5+ years in startups, I thrive on speed, focus under pressure, and take ownership over outcomes.
Projects
Projects
Projects
Highlighted Work
Click to dive deeper into the story behind the work.
Projects
Projects
Projects
Highlighted Work
Click to dive deeper into the story behind the work.
Scorecard
Scorecard
Scorecard
Latest Product Launch
At my most recent role, I led the award-winning launch for the MinVerse 3D touch mouse.
At my most recent role, I led the award-winning launch for the MinVerse 3D touch mouse.
Awareness
26M+
Content Views
Awareness
26M+
Content Views
Awareness
26M+
Content Views
Interest
35K+
New Followers
Interest
35K+
New Followers
Interest
35K+
New Followers
Desire
2000+
Email Sign-ups
Desire
2000+
Email Sign-ups
Desire
2000+
Email Sign-ups
Action
$200K+
Funding Raised
Action
$200K+
Funding Raised
Action
$200K+
Funding Raised
Recognition
5
Industry Awards
Acclaim
5
Industry Awards
Recognition
5
Industry Awards
Project management
Go-to-market
Storytelling
Product strategy
Analytics
Community growth
Paid media
Ops & systems
A/B testing
Leadership
Project management
Go-to-market
Storytelling
Product strategy
Analytics
Community growth
Paid media
Ops & systems
A/B testing
Leadership
Resume
Resume
Resume
Professional Experience
Roles across deep-tech hardware, service & media startups, and consumer lifestyle brands.
Roles across deep-tech hardware, service & media startups, and consumer lifestyle brands.
Marketing Strategist
Haply Robotics
2022 - 2025
Marketing Strategist
Haply Robotics
2022 - 2025
Marketing Strategist
Haply Robotics
2022 - 2025
Digital Marketing Lead
Robotics Design
2022 - 2023
Digital Marketing Lead
Robotics Design
2022 - 2023
Digital Marketing Lead
Robotics Design
2022 - 2023
Marketing & Communications Lead
Endorphinz
2021 - 2023
Marketing & Communications Lead
Endorphinz
2021 - 2023
Marketing & Communications Lead
Endorphinz
2021 - 2023
Social Media Marketing Consultant
ViePremiere
2020 - 2021
Social Media Marketing Consultant
ViePremiere
2020 - 2021
Social Media Marketing Consultant
ViePremiere
2020 - 2021
Head of Brand & Social
MonChien
2018 - 2020
Head of Brand & Social
MonChien
2018 - 2020
Head of Brand & Social
MonChien
2018 - 2020
Marketing Strategist
Haply Robotics
2022 - 2025
Digital Marketing Lead
Robotics Design Inc.
2022 - 2023
Marketing & Communications Lead
Endorphinz Media
2021 - 2023
Social Media Marketing Consultant
ViePremiere
2020 - 2021
Head of Brand & Social
MonChien
2018 - 2020
Contact
Contact
Contact
Let’s Build Something
I’m a force multiplier for small teams, translating between business, engineering, and design.
Romain Bursi
3D & Industrial Designer @ Haply Robotics
Najwa and I had worked together for two years, and I’ve been consistently impressed by the way she manages everything. Whether it’s marketing, management, human relations, project coordination, or event planning, she approaches everything with incredible attention to detail. She was one of the strongest contributors to the development of the Minverse CES Award Kickstarter.
On top of that, Najwa is simply a genuinely good person—always present in the moment and sharing positive energy with those around her.
Souhail Bou-Melhem
Founder & CEO @ MonChien
Give Najwa a vision and she’ll build the system around it. She created the templates, shoots, and page structure that let a small team move like a big one, and she shipped a cohesive launch across multiple channels.
2020 was chaotic, but she stayed steady, solved problems creatively, and shipped the full launch under real constraints. I’d work with her again in a heartbeat.
Colin Gallacher
Co-Founder & CEO @ Haply Robotics
Najwa reliably delivered high-quality work and successfully led small teams and initiatives, showing strength in coordinating complex projects involving multiple stakeholders. She excelled in fast-paced, startup environments and remained calm under pressure.
She also played an essential role in bridging communication between technical contributors and business-facing functions. She was trusted by colleagues at all levels and made a lasting, positive impression across the organization.
Michael Hemingway
Full Stack Developer & Software Engineer @ Haply Robotics
I had the distinct pleasure of working with Najwa during our joint involvement in the MinVerse project. Najwa consistently sought to learn more at every opportunity and thus a delight to work with in a cross-functional team.
Beyond the technical, Najwa is very personable and brings a great energy to the team. The combination of technical skill, multidisciplinary approach and genuine curiosity towards product make her both a rare and easy hire.
Kevin LeFrank
Director of Production Operations @ Haply Robotics
Haply Robotics is positioned as a startup and you need resourcefulness, a driven positive attitude for the hard days and a relentless pursuit to improve yourself and the company even when you come across something that is not in your core responsibilities. Najwa has these characteristics and performed well every day that she came into the office.
She is a good collaborator and has the social skills to talk through hard conversations with colleagues. This is an asset to any team striving to engineer a product or project with a responsible user-first approach.
Romain Bursi
3D & Industrial Designer @ Haply Robotics
Najwa and I had worked together for two years, and I’ve been consistently impressed by the way she manages everything. Whether it’s marketing, management, human relations, project coordination, or event planning, she approaches everything with incredible attention to detail. She was one of the strongest contributors to the development of the Minverse CES Award Kickstarter.
On top of that, Najwa is simply a genuinely good person—always present in the moment and sharing positive energy with those around her.
Souhail Bou-Melhem
Founder & CEO @ MonChien
Give Najwa a vision and she’ll build the system around it. She created the templates, shoots, and page structure that let a small team move like a big one, and she shipped a cohesive launch across multiple channels.
2020 was chaotic, but she stayed steady, solved problems creatively, and shipped the full launch under real constraints. I’d work with her again in a heartbeat.
Colin Gallacher
Co-Founder & CEO @ Haply Robotics
Najwa reliably delivered high-quality work and successfully led small teams and initiatives, showing strength in coordinating complex projects involving multiple stakeholders. She excelled in fast-paced, startup environments and remained calm under pressure.
She also played an essential role in bridging communication between technical contributors and business-facing functions. She was trusted by colleagues at all levels and made a lasting, positive impression across the organization.
Michael Hemingway
Full Stack Developer & Software Engineer @ Haply Robotics
I had the distinct pleasure of working with Najwa during our joint involvement in the MinVerse project. Najwa consistently sought to learn more at every opportunity and thus a delight to work with in a cross-functional team.
Beyond the technical, Najwa is very personable and brings a great energy to the team. The combination of technical skill, multidisciplinary approach and genuine curiosity towards product make her both a rare and easy hire.
Kevin LeFrank
Director of Production Operations @ Haply Robotics
Haply Robotics is positioned as a startup and you need resourcefulness, a driven positive attitude for the hard days and a relentless pursuit to improve yourself and the company even when you come across something that is not in your core responsibilities. Najwa has these characteristics and performed well every day that she came into the office.
She is a good collaborator and has the social skills to talk through hard conversations with colleagues. This is an asset to any team striving to engineer a product or project with a responsible user-first approach.
Colin Gallacher
Co-Founder & CEO @ Haply Robotics
Najwa reliably delivered high-quality work and successfully led small teams and initiatives, showing strength in coordinating complex projects involving multiple stakeholders. She excelled in fast-paced, startup environments and remained calm under pressure.
She also played an essential role in bridging communication between technical contributors and business-facing functions. She was trusted by colleagues at all levels and made a lasting, positive impression across the organization.
Kevin LeFrank
Director of Production Operations @ Haply Robotics
Haply Robotics is positioned as a startup and you need resourcefulness, a driven positive attitude for the hard days and a relentless pursuit to improve yourself and the company even when you come across something that is not in your core responsibilities. Najwa has these characteristics and performed well every day that she came into the office.
She is a good collaborator and has the social skills to talk through hard conversations with colleagues. This is an asset to any team striving to engineer a product or project with a responsible user-first approach.
Romain Bursi
3D & Industrial Designer @ Haply Robotics
Najwa and I had worked together for two years, and I’ve been consistently impressed by the way she manages everything. Whether it’s marketing, management, human relations, project coordination, or event planning, she approaches everything with incredible attention to detail. She was one of the strongest contributors to the development of the Minverse CES Award Kickstarter.
On top of that, Najwa is simply a genuinely good person—always present in the moment and sharing positive energy with those around her.
Michael Hemingway
Full Stack Developer & Software Engineer @ Haply Robotics
I had the distinct pleasure of working with Najwa during our joint involvement in the MinVerse project. Najwa consistently sought to learn more at every opportunity and thus a delight to work with in a cross-functional team.
Beyond the technical, Najwa is very personable and brings a great energy to the team. The combination of technical skill, multidisciplinary approach and genuine curiosity towards product make her both a rare and easy hire.
Souhail Bou-Melhem
Founder & CEO @ MonChien
Give Najwa a vision and she’ll build the system around it. She created the templates, shoots, and page structure that let a small team move like a big one, and she shipped a cohesive launch across multiple channels.
2020 was chaotic, but she stayed steady, solved problems creatively, and shipped the full launch under real constraints. I’d work with her again in a heartbeat.